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About Us

At Northern Ride bike shop in North Yorkshire we believe in providing an approachable and quality service. As a family owned business we pride ourselves on building long lasting and customer focused relationships.

Our Brands
We have carefully selected our brands to provide you the customer with a choice of quality products. Northern Ride are premium stockists of Focus, Frog, Lapierre, BH, Yeti, Kuota, Scapin, Olympia, Sarto, Epoca and Pashley bicycles at our shop in Malton, North Yorkshire. We carefully selected our range of brands to provide you, our customer with a complimentary range of bicycle's to suit your desired needs. To learn more abut or brands please see below:

BH
Established for over 100 years. BH is now a giant in the Spanish cycling scene and has produced some legendry bicycle's throughout it's history. BH is perceived as a brand that continues to be ahead of its time in the cycling world; offering solutions to the demands made by two wheel enthusiasts. This has led to the development of the Ultralight frames that have been supplied to several successful Tour de France cycling teams. A company driven with a passion for innovation and technological development.

Focus
Focus has deep German roots with their design and production facilities are located in Germany. German products have a global reputation for high quality, exceptional innovation and stylish design. Focus Bikes holds true to this and has a reputation for designing bikes »By Pros, for Pros«. Focus continually implements the newest and best manufacturing methods and invests in the best machinery and most skilled manpower. That is why we have chosen them and have a range for you to demo Focus bikes at Northern Ride cycle shop.

Kuota
Kuota innovate and continually change their elite road range annually. 2015 has generated a series of products that are more and more rich in technology, this combined to aesthetic innovations and new aerodynamic concepts. The application of these principles has allowed Kuota to design bicycles even more ready for performance. The use of latest-generation components, presented by the most important manufacturers of parts has allowed them to manufacture bikes to the limit of functionality and style. The new headquarters, in Villasanta of Monza, are designed so all the products have a taste of typical italian design. From 2015 all the frames in the range boast innovative concepts that have increased the level of quality.Lapierre is a French bicycle manufacturing company based in Dijon. Lapierre has a UCI Pro Road Racing Team FDJ that has had a lot of recent success within the tour series. The company was founded


Lapierre
Lapierre is a French bicycle manufacturing company based in Dijon. Lapierre has a UCI Pro Road Racing Team FDJ that has had a lot of recent success within the tour series. The company was founded by Gaston Lapierre in 1946 and continues to have a family leadership at the company. Lapierre is famous for their Zesty & Spicy mountain bike and has various models within the road range including the Xelius, Aircode and Pulsium. Lapierre has bicycles from entry level to elite.
Olympia
Founded in 1893 Olympia is Italy's second oldest bike brand after Bianchi. With a long and successful history, Olympia is perhaps the best kept secret in the bicycle industry. Olympia was the first company in Europe to produce frames in aluminium and carbon, and also the first company in Italy to produce MTBs. Olympia is one of the world's leading authorities on hydro-formed alloy and fluid-moulded carbon frames. Olympia bikes truly are boutique and are built to order, we have a demo range at Northern Ride cycle shop to help you choose the right options for you.

Pashley
Pashley Cycles is England's longest established bicycle manufacturer. Founded in 1926 and based in Stratford-upon-Avon, their dedicated team design and hand-build a unique range of specialist bicycles and tricycles. Pashley cycles truly are unique: Sturmey Archer hub brakes; Brooks leather saddles and traditional wicker baskets. We really are proud to be stockist's of Pashley at Northern Ride in North Yorkshire.

Scapin
Scapin were bought by the historical Olympia brand in 2005. Olympia funded the Scapin team to design and build the best bikes in Italy rather than out sourcing to the Far East. Scapin have totally blown away critics by their bicycle design and engineering. they have created a truly Italian 'made in Italy' brand that offers the correct balance of style and passion with the advanced engineering, geometry and performance that customers expect. As owned by Olympia these bikes are the boutique brand built to order. You can come to see us at Northern Ride bike shop to demo a Scapin bike to help you choose the best spec.

Sarto Antonio
Superior Italian craftsmanship: this is the defining element of the company founded by Antonio and his son Enrico, who are proud to represent, both at home and abroad, the pride and tenacity of a nation so rich in creativity and enthusiasm. The 100% Handmade in Italy trademark is the strength they both believe in and the means that has allowed them to establish their name and gain market share over the years. Personalization is their strength, which allows us to satisfy the customer’s every need: the choice of materials, the shape of the tubes, made-to-measure geometries, graphics and reinforcements in Kevlar or titanium/carbon. Every feature of a Sarto frame can be changed and selected by the customer.