About Us

At Northern Ride we aim to provide an approachable and quality service. As a family-owned business, we pride ourselves on building long lasting and customer focused relationships.

Our Brands

We have carefully selected our brands to provide you the customer with a choice of complimentary bicycles from a range of premium manufactures. At Northern Ride we are premium stockists of Bianchi, Cervelo, Colnago, Focus, Frog, Pashley, Lapierre, Willier, Moda, and Sarto. We carefully selected our range of brands to provide you, our customer with a complimentary range of bicycles to suit your desired needs.

Our Service
Our ethos is 'Entry Level to Elite' and we endeavour to provide you with an open and welcoming service. If you make an initial enquiry, we will discuss the product or service that is most suitable for you whether this, be a product, bike fit or one of our other services. We take pride in our approach as an inclusive bicycle shop stocking balance bike, somebody's first road or mountain bike all the way to superbikes from our bespoke and custom geometry Italian manufacturers. More recently we have seen a strong uptake in E-Bikes and keeping true to our ethos we now stock a range of E-MTB and E-Bikes available to demo and help you decide which is the most suitable for your requirements.

Buying a bike at Northern Ride
Starting to look for a new bike can be a confusing and daunting task, there are now so many brands available and so much information is available online, often contradictory. When you contact or enter Northern Ride with an initial enquiry, we will discuss your requirements and provide options that fit your needs and budget. We will explain in depth why we have chosen a specific manufacturer, geometry and why that particular model is suitable for you in terms of wheel size or travel in a mountain bike or fit and carbon layup in a road bike.

Our Promotion: Once a bike is purchased, we provide a complimentary Bike Fit (worth up-to £125) if a road bike or suspension set up if a mountain bike. Once you have purchased a bike from Northern Ride you receive a 10% discount on accessory purchases.


Who are we?
Northern Ride is an independent family business. Our employees currently include Kevin Clark, Ashley Clark and Ash Coning.

At Northern Ride we established a National B town centre criterium attracting over 400 participants across categories and 6,000 visitors to the town. In addition, the Yorkshire Mountain Bike Marathon is now in its fifth year, an endurance MTB event across 12,000 acres of private land.

Kevin Clark
Kevin has over 25 years' experience in the aerospace industry working in design and problem solving for a globally revered UK company. Kevin retired from the aerospace industry to pursue a secondary career in his later life passion of cycling. First managing a premium bicycle shop that helped grow Lapierre into a dominant mountain bike brand in the UK when the Zesty won back-to-back bike of the year awards. Kevin is Cytech Qualified, Fox Authorised and a Campagnolo Pro Shop Technician whilst also maintaining the ability to think outside the box from his previous career.

Previous and current road bikes:

• Lapierre Xelius, Ultegra Di2 and Miche Supertype Wheelset
• Kuota Kiral, Ultegra and Spinergy Wheelset
• Bianchi XR3 Disc, Super Record and Miche Supertype Wheelset
• Focus Izalco Max 9.7, Sram Force AXS and DT Swiss ARC 1450 Wheelset

Previous and current mountain bikes:

• Yeti SB 4.5, XX1, DT Swiss Wheelset
  
• Focus Raven, XT, Crankbrothers Cobalt Wheelset
• Bianchi Nitron, Sram GX, WTB Wheelset
• Bianchi Rigid Single Speed, Reynolds Carbon Fork, Miche 998 Wheelset
• Bianchi Methanol CV, Sram XX1, Rock Shox Sid, Crankbrothers Cobalt Wheelset

Ashley Clark
Ashley's original passion for cycling started out as with many from riding with family and friends. At a junior age Ashley raced in the National XC mountain bike series and gained sponsorship in the UK via Orbea, CNP and Vittoria. After attending University in Leeds, Ashley established Northern Ride in collaboration with Kevin, his father whilst also Teaching 11-18. Ashley has since become one of the only people in the UK that has trained with both Eric O'Reilly of cyclingposition.com and Paul Swift of bikefit.com two of the leading independent bike fit specialists in the world.

After gaining experience bike fitting, Ashley specialises in custom builds from designing custom geometry bicycles in collaboration with Sarto and other bespoke manufacturers, taking biomechanical measurements and using our bike fit jig to assess your perfect setup. Ashley will then work with your desired custom brand to create a geometry that is suitable to your fit. Having conducted 1000's of Bike Fits and worked on numerous custom geometry framesets from customers around the UK and at a distance in Qatar, Dubai and the USA.

Previous and current road bikes:

• Focus Cayo, Dura Ace, Miche Supertype Wheelset
• Scapin Etika RC, Dura Ace, Miche Supertype Wheelset
• Cervelo S5 Disc, Ultegra Di2, DT Swiss ARC 1450
• Cervelo R5 Disc, Dura Ace Di2, Reserve 60 Wheelset
• Cervelo R Disc, Ultegra, Reserve 60 Wheelset
• Bianchi XR4, Super Record EPS, Fulcrum Wind Wheelset
• Colnago V3RS Disc, Sram Red AXS, Enve 3.4 SES Wheelset

Previous and current mountain bikes:

• Yeti SB 5, Shimano XT, DT Swiss Wheelset
  
• Lapierre XR, Sram XO1, Mavic Crossmax Wheelset
• Bianchi Methanol CV FS, XTR, Fox Factory Suspension, DT Siwss XM1501 Wheelset

Ash Coning
After working with us part-time since the age of 15, Ash moved to Portugal in 2018 to pursue a career in professional cycling. After racing professionally for 2 years, Ash has recently moved back to the UK and is now back working with us full-time.

Previous and current road bikes:

• Focus Cayo, Ultegra, Miche Supertype Wheelset
• Focus Mares, Ultegra, DT Swiss Wheelset
• EPOCA RS99 Custom Build, Dura Ace, Miche Supertype Wheelset
• EPOCA R30 Custom Build, Dura Ace, Miche Revox Wheelset
• Lapierre Xelius SL7, Ultegra Di2 12 Speed, Lapierre Carbon Wheelset
• Bianchi Specialissima, Ultegra Di2 12 Speed, ZIPP 303S Wheelset