It’s what sets us apart. We have won more than the others and we are proud of our victories, but Pinarello is about more than history. Pinarello is about the future. That is what’s different in our DNA. Our bikes are created to push the boundaries, to test the limits of our know-how. You know a Pinarello the second you see one because it looks quick even when it’s standing still. It has a style that’s hypnotic, lines that celebrate the beauty of speed. It’s a natural born winner, because we’re not interested in just taking part. We only come with victory in mind. For us, fast is everything. End of discussion.
Pinarello UK | Italian History Every piece we create is designed to make your dreams come true.Unique design, Italian DNA, brand history and legacy, constant innovation, unrivalled GC victories, are some of the reason why owning a Pinarello is more than just owning a bike, it is the realization of a dream, the feeling of owning something really special.
Our knowledge is hard-won. Our understanding of how a bike performs is built on more than 70 years at the forefront of bike design, working hand-in-hand with the world’s greatest athletes to push the boundaries of performance. We know that there’s more to a bike than weighing scales and wind tunnels and that to achieve true greatness, you need to strike a delicate balance. Light but strong, aero but agile, smooth but never slack. The brilliance of a Pinarello is that it’s been built on everything that has gone before. Greatness doesn’t come from an algorithm, it comes from experience. And no one has more experience of winning than we do. Pinarello UK | Modern Era The cycling industry likes to make big claims. Constant improvement, innovation, revolution. But at Pinarello, we’ve never been motivated to change for change’s sake. It has to serve a purpose. For us, that purpose is speed, and we will stop at nothing in our pursuit of it. We pride ourselves on being agile and inventive, always ready and willing to adapt to technological advancements and explore what is possible. Our past is full of game-changing designs and mould-shattering concepts, and we are proud to be the only manufacturer to win the Tour de France with every kind of material possible.
We’ve done it on steel, aluminium and even magnesium, and we brought carbon fibre and aerospace technology to cycling when our rivals were still making frames the way their grandfathers did it. Today our carbon is the most advanced available, helping us redefine what a bicycle looks like and what it is capable of. And we did all of this not just to be different. We did it because winners only ever look forward, and every Pinarello is designed with one thing in mind: The road ahead.
Pinarello UK | Unique Design Perhaps it’s the extensive research and development we do, or our deep understanding of aerodynamics and how the latest materials perform at the limit. Maybe it’s our tireless pursuit of weight savings and strength gains. Or maybe, it’s our willingness to rip up the rulebook and redefine what a bike can be. A Pinarello has to respect what’s gone before, but more importantly, it has to predict what’s yet to come. It has to capture the imagination as forcefully as it conquers the podium. Every bike we make is an engineering marvel, but it’s also a work of art. Part science, part magic, all racing spirit.
“My father wasn’t a great champion as a rider, but that drove him to want to build winning bicycles as a kind of redemption. ‘The important thing is to win,’ he always told me, ‘not to just take part.’ In anything you do in life, you need to set goals, and if the goal is not to succeed, then why do it?” – Fausto Pinarello
Ordering: We offer competitive pricing, complimentary bike fits and quality servicing. Contact us or visit the 'Order Process' page for more details.
Upgrades: Contact us with your upgrade or component alterations, we will endeavour to create your desired specification at purchase whilst maintaining a competitive price.
