We are continuing to follow the recent government advice. We are now open for sales, servicing and e-commerce. Customer's are welcome to browse (with a common sense approach to respecting social distancing rules). As with the normal times if you would like advice or to discuss a bike in particular please contact us in advance to make an appointment, ensuring you receive our dedicated time and best possible service. Contact us if you have any specific questions by live chat, or by calling 01653 699070.

"Entry Level to Elite"

We have carefully selected specialist brands in order to provide you with a complimentary selection of bicycles. Our aim is to provide access to cycling for all abilities; that is why we stock entry level through to elite level models. .


Contact us with your perfect specification and we will custom build a bike whilst maintaining a competitive price.

Price Match

Contact us if you would like a quote or to match a price. We maintain competitive prices throught the year not just in sales.

0% Finance 

Contact us if you would like an application sending via email. We offer 0% finance over 6, 12 or 24mths.


Can't fault the guys here. Great experience from first discussing options, through purchase and bike fit. Love the bike!

Graham, Ripon | Lapierre Xelius

I dealt with Ash here as he consulted me on a custom frame. I must say, he was an absolute pleasure to deal with: knowledgeable, friendly, enthusiastic and trustworthy.The finished product is awesome and I’m over the moon with it. The communication from Northern Ride was consistently good, very responsive and helpful, would thoroughly recommend. Cheers Ash

Peter, Dubai | Sarto Seta

Very friendly experienced staff and a good range of bikes from kids to high end road and MTB. I have bought two bikes from them. Highly recommended!!.

Giles, Malton | Focus Bold

Selected Brands

We are stockist of the following bicycle manufacturers: Bianchi, Cervelo, Focus, Kuota, Lapierre, Olympia, Scapin, Sarto Antonio, Yeti and Frog bikes . We have selected these manufacturers as they are known for their design and innovation within the industry.


Since 1995, Cervélo has engineered innovative road and triathlon/time trial bikes. Whether you are a pro in the Tour de France, or simply enjoy riding on the weekends. The Cervelo series will have a bike that is suitable for your riding style. You can order a stock bike or contact us to customise components as with all our brands. Click for details.


Focus are the premium German bicycle manufacturer offering high specifications at exceptional value. Focus offer a comprehensive range of mountain bikes, road bikes and electric bikes. Focus support a range of riders from various disciplines around the world. Click for details.

Bianchi are true legends of the cycling world – established in 1885 in Via Nirone in Milan, Bianchi is the world’s oldest bike brand. A range of mountain bikes performance road bikes and the all new e-road bikes. Bianchi have the history of Pantani and the current testing of pro tour outfit Team Jumbo.Click for details.

Sarto Antonio

Sarto transaltes directly from Italian to English as 'Tailor' and that is exactly what Sarto Antonio deliver. Full custom geometry, carbon layup and paint schemes all measured and managed in store. We also have experience of desiging these frames at a distance for customers in the UK, Middle East and North America; contact for info. Click for details.


Founded 1946 in Dijon, France. Lapierre is the biggest French bicycle manufacturer. Renowned for their research and development with the FDJ pro tour team testing their road bikes and Nichols Vouilvouz the 10 time world downhill champion leading the innovation on their mountain and e-mountainbikes. Click for details.


Kuota are an Italian manufacturer specialising in carbon framesets. Every Kuota is ordered as a complete custom build (our other brands can be too) and we help you decide on frame size, bar width, stem length, gear ratios alongside component choice. Kuota are tested by the long established pro tour Cofidis team. Click for details.


Frog are the lightweight kids bike. Frog specialise in research led design in collaboration with Brunel University What does this mean for you and your child? Confidence boosting bikes for various ages that remove the stress of learning and are more fun to ride! Click for details.

Outlet Bikes

Sometimes bbrands relesease new models and specifications resulting in the previous models available at a lower price. In addition we have ex-demo or ex-dispaly stock available to make way for the latest bikes. Find out more and what is available by clicking the link. Click for details.

Custom Brands 

Over the years we have ordered and custom built bikes up from brands such as BH, Cinelli, Colnago, Epoca, Litespeed, Look, Olympia, Scapin, Time, Tommasini, Yeti and many more.  Click to enquire if we can build your dream bike..

Customer Service

We will share our knowledge with you and provide you with expert advice. All our bicycles receive at least a basic BikeFit to ensure you are set up in a position suitable for your aspirations and specific bio-mechanics. In addition we customise stock bikes to your preferred specification whilst maintaining a competitive price. Visit us in store, we are an easily accessible bike shop for York, Leeds, Durham, Hull, Sheffield and the North of England.

Bike Fit, Sizing & Custom Geometry

The most important aspect of bike fitting is the fitter. Trained by leading industry experts from and our dynamic BikeFit system utilises the most recent and relevant research in effective bike fitting.

We also have a wealth of experience in designing custom geometry framesets from a number of bespoke manufacturers, resulting in an in-depth understanding of bike fitting and geometry alongside the tools required to achieve this.

Our Workshop

Our workshop is run by talented mechanics, ensuring your service is completed to the highest standard. All mechanics are Cytech qualified and our workshop is managed by Kevin who has over 15 years experience in the cycling industry and 30 years in the aerospace industry, creating a true understanding of the materials and systems we use.

Upcoming Events

Yorkshire Mountain Bike Marathon 2020, a mountain bike marathon over 25km, 40km and 80km on previously unridden trails around the private 12,000 acres of Birdsall Estate. 2019 saw over 400 participants ride the unique terrain of Birdsall Estates with a fully marked route, finish times, emergency support and a friendly atmosphere. Entries are now open for 2020 or contact us for more details.

Enter Now

Contact Us

Address: Northern Ride, 19 Saville Street, Malton, North Yorkshire, YO17 7LL


Tel: 01653 699070

Opening Hours

Monday: Closed

Tuesday: 9:00 - 5:30

Wednesday: 9:00 - 5:30

Thursday: 9:00 - 5:30

Friday: 9:00 - 5:30

Saturday: 9:00 - 4:30

Sunday: Closed